Wear It Well
Business Development, Public Relations
Wear It Well is the business of personal stylist and color consultant Suzanna Pearson. Suzanna has helped hundreds of women and men look their best at work and play by learning about their colors, body type, and capitalizing on their own style. As a result, Suzanna’s clients look fabulous every day. They look younger, thinner, and well put together for every occasion.
Suzanna is interested in growing her business along Chicago’s North Shore and asked RED to help her develop a business strategy, public relations strategy and marketing materials. We began by developing several “off the shelf” lead generating events to be held in local shops and boutiques. We supported these events with press releases and calendar submissions on local media, and followed up by gathering testimonials from attendees to be used in her promotional materials and website.
As a result, Wear It Well has seen a dramatic increase in website views and social media interaction, has a busy schedule of engagements with new clients and is benefiting from significantly increased brand awareness.
“I would like to express my thanks and recommend RED Communications LLC in Lake Forest, for taking my style business from taxiing the runway to taking off! If you are looking for help with marketing, press releases, websites and social media for your big or small business, you couldn’t do better than contacting Catherine Driscoll at RED!” – Suzanna Pearson