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Rookery Stairway

Stairway Partners, LLC

Branding, Website Development, Logo Development

Stairway Partners is an independently owned SEC Registered Investment Adviser, founded in 2004 by former senior investment professionals from Brinson Partners, a US-based institutional investment management firm widely recognized for its pioneering work in the field of asset allocation and global investing.

Poised for growth, Stairway Partners approached RED Communications to redevelop and refresh their website.

RED began the process by holding a branding strategy session with Stairway Partners’ managing directors. We wanted to know more about their business and what makes them different from other firms. During this session, we learned about their roots – that they grew out of well-regarded firm Brinson Partners which used to be housed in the Rookery Building in Chicago, famous for its iconic circling stairway.

Before beginning on their website redevelopment, RED suggested that we refresh their logo redesign and worked with them to develop a logo that could be used on collateral materials as well as golf balls and pens.

For the website redevelopment project, we began by establishing priorities for content, usability, ownership and functionality. We then created a site architecture and wireframes to organize the content. We chose a responsive website platform that will be easy to update and provide easy access to the proprietary client login portal. Because of the technical nature of their business, Stairway Partners took the lead in writing the content, and RED assisted by editing and adding branding messages. Using their new logo and images taken at the Rookery building, RED created a beautiful, functional site that represents the firm well.

The firm is now coming full circle; they’ve recently moved back to the Rookery building in the heart of Chicago’s financial district.