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Lake Forest Symphony

Public Relations, Marketing, Development

The Lake Forest Symphony is the only professional orchestra in Lake County. Celebrating more than 50 years, it provides diverse and outstanding musical programs of the highest artistic and professional quality for audiences of all ages. This musical jewel has been a delight for generations of symphony patrons.

After a year-long search for a new music director, the Lake Forest Symphony hired RED to publicize the selection of their new music director and their 2014-2015 season.

“The 2014 season is the perfect time for the symphony to refresh its already established brand image,” said Catherine Driscoll, President of RED. “They have the opportunity to reach a broader audience in Lake County and to showcase the wonderful work they do in music education for children.”

In one year, RED’s public relations support has garnered multiple articles in the Chicago Tribune, several magazine features on the new music director, feature stories in local magazines, a featured spot on the program of an internationally acclaimed Solit Foundation Benefit, and many successful reviews of their concerts and fundraising events. All have contributed to a 15% increase in subscription rates over the prior year.

RED has continued to assist with public relations and marketing to broaden the geographic reach, enhance concert subscription sales, boost attendance at fundraising events and concerts, and raise awareness of their educational initiatives. RED is also consulting with the Lake Forest Symphony’s event committees and Board of Directors to help them brand and host more successful and memorable fundraising events.


Featured articles:

Lake Forest Symphony’s Kulenovic wins Solti award – Lake Forester

Chicago classical music recommendations – Chicago Tribune

Evening of jazz benefits Lake Forest Symphony – Evanston Review

Lake Forest Symphony March Concerts to Honor Granger Cook, Jr. – Lake County News-Sun

Lake Forest Symphony’s new conductor a boon behind the baton – Lake Forester

Lake Forest Symphony Announces November 1 and 2 Concerts David Cho, Guest Conductor – Lincolnshire Review

Lake Forest Symphony sets 2014-15 season – Chicago Tribune

Serbian-born Kulenovic to lead Lake Forest Symphony – Lake Forester

Lake Forest hires Kulenovic as conductor – Chicago Tribune

Lake Forest Symphony welcomes new conductor – Pioneer Press