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Force Diagnostics

Branding, Marketing Strategy, Marketing Execution

In August 2014, RED began working with Force Diagnostics. This new venture has brought executives from the diagnostics, health sciences and insurance industries together to transform the life insurance health exam process. A business-to-business company, Force Diagnostics has developed a revolutionary model that will benefit all constituents: customers, insurers and retail clinic locations.

RED began by working with Force to complete a thorough audience analysis of all involved and develop engaging key messages. With a launch planned for 2015, we’re now assisting in developing an integrated marketing strategy, developing a website and collateral materials, and look forward to helping share the good news about Force Diagnostics with our media partners across the country.