Employees are an organization’s greatest assets. They are your ambassadors, advertisers, supporters and believers. Their actions and commitment to reaching your goals are the gears that move your business forward.
Successful organizations engage their employees fully through consistent, inspiring, motivating communication. Employees who feel connected and valued are more likely to speak and act positively on behalf of the organization and remain committed to its success.
As a result, one of the most coveted executive skills is the ability to communicate well — to inspire and motivate a team around a mission or vision. Yet leaders are often chosen for their technical abilities — not communication aptitude — and struggle to connect meaningfully with their employees.
Small, growing businesses face even greater challenges. As the business grows in revenues and employees, leaders are more focused on functional training and achievement, while ignoring the perils of poor communication — a disengaged, overworked staff that doesn’t understand key business goals or their own critical role in achieving them.
In the world of nonprofit organizations, communications with employees, supporters, fans and strategic partners literally mean the difference between success and failure.
RED Communications LLC can help you develop an effective, internal communication program that will improve performance all the way to the bottom line.
Our approach includes:
- Ongoing development of key messages
- Analysis of existing communication processes
- Research on employee expectations
- Development of an integrated, comprehensive strategy
- Development of new or refreshed communication vehicles, such as employee newsletters and engagement campaigns
- Measurement to gauge effectiveness