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Caring Generations: A Speakers Bureau

Event Strategy and Marketing, Public Relations

Caring Generations: A Speakers Bureau is a seminar series discussing the care, legal, and financial matters of aging and planning for the future. The series is spread out into three evenings with two seminars each evening presented by experts in elder care and facilities management, legal and estate planning, retirement planning, and long term care insurance.

In 2014, RED was approached by a consortium of business leaders from Assured Healthcare, Lake Forest Place Presbyterian Homes, Lesser Lutrey McGlynn & Howe LLP, Fiduciary Partners, Executive Risk Management, Bernstein Global Wealth Management, and Elderwerks to create, organize, manage, and promote a series of dicsussions. RED created a branding strategy and marketing campaign that included a logo, email marketing campaigns and external public relations. RED also created a system to accept and track RSVPs.

Due to the success of the series, the Caring Generations consortium is planning to host the series again in Northbrook, Illinois and Chicago.