Branding, Marketing, Business Development, Fundraising, Cause-Related Marketing
Beef4Hunger is a young nonprofit, founded in 2012, with the mission of providing fresh beef to food banks and food pantries to feed America’s hungry adults, children and the elderly.
Founder Greg Barnum approached RED Communications LLC for help in branding and raising awareness of the organization. The RED team swooped into action, researching the facts about hunger in America, and developing a compelling story that clearly describes the problem and how Beef4Hunger is working to solve it.
Next, RED developed a brand new website for Beef4Hunger using a WordPress format that would be easier to maintain and update. (Below is a picture of the old website.) Using photographs (both stock and original), we painted a picture of hunger in America, and showed Beef4Hunger volunteers meeting face to face with the people they are helping every day. Very powerful stuff!
As a young nonprofit, Beef4Hunger is a small organization with limited time and resources to manage back-office processes. RED carefully chose business software tools that would help Beef4Hunger manage their operations and communications while streamlining processes. For example, the website now has a direct connection to a newsletter signup using Mail Chimp.
Probably the biggest efficiency gain will come from the use of a program called Formstack. Nonprofits spend an inordinate amount of time manually tracking donations and event RSVPs, and sending out thank you notes with tax-deductible receipts to its donors. By integrating a program called Formstack as the engine to receive donations and collect RSVPs for events, those tax-deductible receipts will be sent automatically. All donors and event participants will be tracked automatically on a downloadable spreadsheet, which can then be uploaded into a CRM system.
Now that the foundation has been laid, the next step is to rev up the media relations engine, and let everyone know about the great work that Beef4Hunger is doing on behalf of hungry neighbors across the country. Beef4Hunger has a big goal – to be providing regular deliveries of fresh beef to all 202 food banks in America within the next five years – and RED Communications LLC is happy to be helping them!
(Below, the original website, and the new WordPress website.)